After releasing a three-track demo featuring songs with pop and hard rock influences the group experienced shaky times which led to the departure of three members. The duo is currently finishing up their six-track recording debut.
In an industry continuously chewing acts ups and spitting them out, the duo is continuing with plans to give listeners a different take on the dance/pop rock genre. “When we started the band, we wanted to explore something that we were not used to,” the brothers say. “It led to the electronic/pop sound.”
The new electronic/pop sound thrown in with past passion for hardcore rock developed into a three-track demo, which includes “Pop Rocks”, “Tiger Sex” and “Roller Rink Gun Fight.” The band handed out the demo for free for over a year. “The songs that were featured on the demo were not that lyrically deep,” the duo says. “They were about going out, having a good time, stuff that was fun.”
After performing the material for a year at high-profiled local venues including Emo’s and The Mohawk, the group experienced its share of problems. “You start to get this ego about yourself” the brothers say. “It progressed into having to kick everyone else out in December after we were forced to cancel a gig in Corpus Christi. There is no bad blood between any of us. It’s just business, you have to separate work from friendships.”
The split is not slowing down the brothers’ plans to make a record that people will enjoy. “When we started, it turned into a rock band. It pushed us from the direction that we originally wanted to go in. Now it is a lot less guitar and more electronic driven. It is a lot more funk and less rock ‘n’ roll,” they say.
The brothers’ new tracks are inspired by a range of influences including the late King of Pop Michael Jackson, electro-funk duo Chromeo, and rock band Thrice. “The music now is more organic and people have responded to it positively. It’s all about the energy and we put more emphasis on the vocals,” the duo says.
An unreleased track showcased during the interview, “Short Circuits,” is only the beginning of the brothers’ plans to finally release their long overdue recording debut. “We are working with producer Cory Kilduff, writing separately and trying to record,” the band says. “We have songs and ideas that we have had for a while, so now we are just making them presentable. We wanted to take the demo and take our three new songs to make the record, but now we are trying to write more new songs and maybe revisit the old demo tracks later on.”
The brothers understand the music industry is a tough business to jump into and have been doing their homework on record labels, finances and possible success. “We just want to be successful whether it’s underground or on a major label. As long as people enjoy us that is what counts. As long as people are still having fun,” they say.
While most independent music acts would jump on the chance to sign to a major record label, the brothers have their reservations. “Being on a label helps, it is good for acknowledgement,” the two admit. “You can say that you are in a band, but everyone in this city is in a band. It would have to be the right deal.”
Record deals are on the mind of every act performing at this year’s SXSW festival running through March 18. The brothers discussed plans, performance offers and ultimate decisions. “We had some offers for the festival this year, but we didn’t want it to be ‘guitar-eoke,’” they confess. “We wanted to wait, hold off for a little bit. We have no problem just going to pass out demos and talk to people. Last year was just a big hassle.”
The Pulse Electric has experienced the highs and lows of the music industry. Live performance horror experiences, a breakup and incidents that have put a halt on their recording process numerous times. The new duo is ready to take the industry by storm and give it their all. “We have already established the brand,” the duo says. “We will continue as The Pulse Electric.”
*Ignore the extremely loud silence at the end, the song is only 4 minutes!
Be sure to check out Orange Magazine, where they graciously gave me my own music column! *This article was written for the publilcation.
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