Look Out! It's Look-In!

sunamakeup Eylül 14, 2022

I've just come across a handful of Look-ins from 1978. For those of you young enough not to know what Look-in was: I hate you. But life will crush your dreams too.

Sorry, I mean to say: For those of you young enough not to know what Look-in was it was a comic-strip-peppered magazine known as "the junior TV Times" as it contained the week's ITV listings and features on new and upcoming TV shows as well as full-colour pin-ups of the stars of the day and other features.

It was first published by IPC (in conjunction with "Independent Television Publications Ltd") in 1971, apparently as a successor to the recently-defunct TV21 and was originally pitched as Magpie, a magazine version of ITV's popular too-cool-for-Blue-Peter kids' show.

The change of name to Look-in was wise as it ended up considerably outliving the Tony Bastable-fronted show. In fact it ran all the way up to 1994, seeing off many rivals and rip-offs (Fast Forward, anyone?).

So let's take a "look in" (geddit?) this issue, 1978's No.28 (they started renumbering again every year), dated 8th July. First off: drink in that cover. It's easy to forget what a huge star Travolta was in 1978. The norm at this time was a painting of a star featured in the issue, however loosely. There was a competition inside to win the new Travolta album! And, presumably, a full-colour pin-up too, but my copy has had it removed.

Inside, the first feature we see is "The Benny Hill Page", a comic strip "introduced by" the cheeky funnyman, telling us a story about one of his cousins. Here we have cousin Mort, a winkle picker. The strips are usually devoid of the more, erm, seedy side of Hill's comedy but this one is set on a beach so I suppose this was inevitable:

Next up is the news pages, "hosted" by Ed "Stewpot" Stewart (ask your parents):

Here we have pictures of upcoming TV productions, Pen Pal requests, album reviews (this issue has reviews of "Sailor's Greatest Hits", the "American Hot Wax" soundtrack and "White Mansions", which, we are assured, is "a musical play portraying life in the Confederate States of America") and other fun stuff like lookalikes. For instance this one from issue 38:

Oh for a time when children were able to recognise the leader of the Post Office Union. Or any union. Or that we had a leader of the Post Office Union. Or had unions.

The second strip of this issue is of The Six Million Dollar Man, with art credited to Martin Asbury.

Asbury is probably best known the artist of The Daily Mirror's Garth adventure strip which ran from 1976 to 1997 as well as many movie storyboards (his Wiki entry is quite impressive) and here he adds a welcome touch of horror to the adventures of Steve Austin. Let's be honest it was one of those fantasy TV shows that never quite delivered on its promise on screen but here we get lots of fun monstrous baddies. Take this yellow-peril-infused version of Wilson Fisk that appears in issue 38, for example:

Elsewhere in this issue a strip based on spin-off show The Bionic Woman (art credited to "Bolton") sees Jaime Summer visiting a house with a definite Universal horror feel to it:

Next up: a competition to win a Twister! The fun new game from Milton Bradley. Simply match the name to the hand or foot:

A later issue (1979 No 43, since you ask) has a competition to win a Battlestar Galactica jigsaw. All you have to do is paste the page to piece of card (if you want to play along at home, print the following picture out), cut carefully along the lines (ask an adult to help you) and rearrange them into a picture of a scene from Glen A Larson's Battlestar Galactica. Then send the picture to the usual address.

Yes, that's right, you have to construct and solve your own Battlestar Galactica jigsaw in order to get the chance to win a Battlestar Galactica jigsaw.

Another great love of mine (besides comics) is weird old cult telly so it's fun to read comic strip adventures based on various TV shows of the day. This issue also has The Man From Atlantis...

...and Logan's Run. I've actually never seen the Logan's Run TV series but if it can show me stuff like this sweet hover-car

and this cool killer robot then I'm watching it next.

Incidentally, is that the most redundant cliffhanger line ever? If there's more next week then it's NOT the end!

There is also "Gerry Anderson's Starcruiser", an educational sci-fi strip which may or may not have been originally based on work done for a TV series which was never picked up.

I honestly can't find the truth behind it.

Later in 1978 there would be strips based on The Famous Five (with surprisingly good art)...

...the aforementioned Battlestar Galactica....

...and Sapphire and Steel, a personal favourite of mine. And I'm pleased to say that the writer of the Look-in strip seems to have not only watched PJ Hammond's TV serials but also seems to actually get it. It's lovely horror-inflected weirdness.

We also have an interview with Bill Oddie! Plugging his new Saturday morning show Saturday Banana!

Wait, Saturday Banana? I don't remember that. Why have I never heard of Saturday Banana!?

Aside: One of those other issues has the Muppets on the cover:

Yeah, the Muppets. That's them with Father Abraham. There are, of course, many characters on The Muppet Show, so the cover artist had to choose which ones to paint. Obviously you want to go for the popular ones to get the casual newsagent-browser to pick up this issue. In this case the artist went for Annie-Sue Pig, Beauregard the janitor and the Muppet dinner lady who was in that one season. Gladys? I think she was called Gladys.

There is a quiz page; "Screen Quiz" testing your knowledge of TV, movies and pop.

A later issue contains this fantastic picture of "a famous TV personality" as a child. Can you name him?

There is also a recipe page. Issue 38 features a recipe for a dish that sounds like something Brian Butterfield would serve:

The full-colour pin-ups are usually accompanied by an interview or a short article.

GAH!

Issue 38 tells me there was once a boy band called Child.

I don't know why, but I don't like it.

There were other humour strips too. A reprint a Peyo's Smurfs strip, for example, which is well before the Hanna-Barbera TV show and even pre-dates the UK release of The Smurfs and the Magic Flute.

At this point Smurfs are best known in Britain for the Father Abraham records (see above) and advertising National petrol stations. I know way too much about Smurfs.

(Edit: I have since learned that this was not a reprint, it was commissioned for Look In! The creators are unknown. More on The Smurfs here.)

There was a strip based on Doctor on the Go, the latest version of the "Doctor" series originally based on Richard Gordon's book "Doctor in the House" which led to many sequels a popular movies series and a TV show which started in 1969. And it's rubbish.

However one strip features this grim prank on a surgeon:

That's right. Some wag put a roll of flags-of-all-nations inside an unconscious patient, there to sit amongst his internal organs, waiting to be discovered. The idea of this is very upsetting to me.

Smile With Stewpot is a page where Ed "Stewpot" Stewart (ask your parents) shares hilarious jokes and cartoons trivialising domestic violence.

But aside from the Benny Hill strip from which this panel comes:

...there is fortunately little casual racism.

Which must be why they commissioned a strip based on Mind Your Language.

If you don't know Mind Your Language, count yourself lucky. A sitcom based around a TEFL class in which every character was a racial stereotype. There was a cowardly Italian, a sexy French woman and so on.

Arguably the worst was Ranjeet, the Sikh immigrant.

Somehow the strip makes it even worse. Honestly those "jokes" about confusing a turban for bandages seem just horrifyingly insensitive now. And I can't imagine were funny at the time.

At least we can say we've moved on from that now. You would not get such unpleasant "jokes" in a British comic today. I mean if I were to randomly pull, oh, I don't know, August 2014's Doctor Who Magazine off the shelf and read the strip...

Oh. Oh dear. Okay, but if I pulled the SEPTEMBER issue...

Yipe.

Okay. To be completely fair a Sikh reader of DWM wrote in to complain and got a full, honest apology from the writer, Scott Gray.

Finally, at the end of the mag, we get the real treat: the TV listings! Now it may seem surprising to some of you but in 1978 there were listings for 14 channels. 14 TERRESTRIAL channels.

All of them ITV. See, back then each region of the UK had their own listings for their own regionally-decided programming. It's genuinely surprising how many differences there are between them. I mean, I look at my region (Granada) and.... OH MY GRODD!!!

WE DIDN'T GET SATURDAY BANANA! No wonder I've never heard of it. 9 out of the 14 regions got Saturday Banana but for some reason Lord Bernstein wanted us to have "Saturday Matinee" instead.

Anyway, for those who are interested here are the complete listings for the week of 8 July 1978, if you lived in the Midlands (chosen because I like the ATV logo best):